#2 
Löftet
Eftersom jag tror att vägen till lycka och framgång kommer från förtjänande av respekt och rekommendationer från kunder, fans och vänner;
Eftersom jag tror att företag måste förtjäna sina kunders gillande genom service, support, tillfredställelse och uppriktighet;
Eftersom jag tror att word of mouth marknadsföring bara fungerar för bra företag, bra produkter och bra människor;
Lovar jag att som en värderad och charmerande medlem i denna hemliga och mystiska orden ta mitt företag och mitt umgänge till en bättre plats genom att följa detta manifests dygder.
Manifest för det goda företagandet
- Etik kommer först
- Nöjda kunder är din bästa reklam. Gör folk nöjda.
- Marknadsföring är enkelt. Förtjäna respekt och rekommendationer från dina kunder. De kommer marknadsföra dig, utan kostnad.
- Bra service skapar bra diskussioner.
- Marknadsföring är vad du gör, inte vad du säger.
- Negativ diskussion är en möjlighet. Lyssna och lär.
- Folk pratar redan. Ditt enda alternativ är att delta i diskussionen.
- Var intressant eller var osynlig.
- Om det inte är värt att prata om så är det inte värt att göra.
- Gör berättelsen om ditt företag till en bra en.
- Det är roligare att jobba på ett företag som folk vill prata om.
- Använd kraften i viral marknadsföring till att få företag att behandla folk bättre.
- Ärlig marknadsföring skapar mer affärer.
Ovanstående manifest för det goda företagandet är en fri översättning av The Word of Mouth Manifesto skriven av Andy Sernovitz i boken Word of Mouth Marketing – How Smart Companies Get People Talking.
Helt rätt Katarina! Bra lista att ha för att påminna sig om vad som gäller.
Visst är den bra Dorotea. 🙂
Jag kunde inte låta bli att översätta efter att jag läst den. Kul att du gillar den.
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