Frill Dance & Fashion startade sin onlineförsÀljning av dansklÀder i Oktober 2012. Med försÀljning av bÄde kÀnda mÀrken och unik design vill de utveckla ett roligare dansmode i Sverige.
Med begrĂ€nsad erfarenhet av marknadsföring och en mindre budget, lĂ„g utmaningen för Frills Ă€gare i att vara effektiva med sin tid och hitta alternativa vĂ€gar för att nĂ„ ut till kund. United States of Tikka utvecklade dĂ€rför tillsammans med den nystartade e-handeln en marknadsstrategi utifrĂ„n företagets styrkor och de tilltĂ€nkta mĂ„lgruppernas behov och livsstil. UtifrĂ„n strategin har sedan lĂ€mpliga aktiviteter för Ă„ret valts ut och sammanstĂ€llts i en kalender för Ă„ret – en aktivitetsplan.
Slutligen sÄ lades en publiceringskalender upp för blogg och sociala medier sÄ att Frill med god framförhÄllning kan jobba proaktivt med olika kanaler och uppnÄ bÀsta resultat.
- Marknadsstrategi
- Aktivitetsplan
- Sociala medier
Aktivitetsplan Frill 2013
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